A film about thirst  •  glory  •  what it takes

GATORADE The Film

Before it was on every sideline in America, it started with one scientist watching his players collapse in the Florida heat — and refusing to accept that water was enough.

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The Story

BORN IN THE HEAT

Gainesville, Florida. 1965. The Florida Gators are losing players to the heat before the fourth quarter even starts. Team doctors are baffled. The NFL is indifferent. And a kidney specialist named Robert Cade is quietly convinced he knows why.

What follows is equal parts science experiment and act of faith. Cade and his team mix the first batch in a lab sink. Players hate the taste. Coaches are skeptical. The university wants nothing to do with it.

Then the Gators start winning games they shouldn't.

1965 Year Gatorade Was Born
9 Original Test Subjects
$43B Global Industry Today
1 Formula That Started It All
The Characters

THE BELIEVERS

⚗️
The Scientist
Dr. Robert Cade
A kidney doctor who had no business revolutionizing sports. He understood fluid. He understood loss. He understood that nobody was going to solve this if he didn't.
🏈
The Coach
Doug Dickey
He didn't believe in the drink. He believed in winning. Turns out that was enough.
💧
The Player
No. 32
The first player to drink it in a real game. He didn't know he was making history. He just knew he wasn't cramping anymore.

"They asked me why our players don't urinate in the second half. I decided to find out."

Dr. Robert Cade  —  University of Florida, 1965

THIS STORY HAS
NEVER BEEN TOLD.

Forty billion dollars. Every locker room in America. It started in a sink.